Sted
Smart loyalty for the UK’s independent businesses. Brand, product and site, designed and built by me.
hi, i’m
mercy b
product designerfounderbuildercreator
I design products that move the numbers: for banks, founders, restaurants and shopping centres.
Merry Hill · QR scans
336,859
scans in six weeks across a 1.67M sq ft mall
Demi’s · weekly revenue
£3k → £8k
after the ops systems I designed
Vale Finance · AUM
+152%
after redesigning savings into banking
TRU · Kickstarter
$136,570
raised from a landing page I designed
Selected workShipped, used
Shipped, used
and measured.
Products I’ve shaped across fintech, health, hospitality and more. Each one is live with real people and judged on real numbers.
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01
Vale Finance
Turned a savings app into an everyday bank.
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02
TRU
The landing page and app for a step-tracking anklet.
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03
MindSpace
A gentle first step into mental health, built in Flutter.
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04
TherraHelp
Taking the admin out of therapy, for patients and therapists in the US.
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05
Demi’s Kitchen Systems
Ops tools and growth offers for a London restaurant.
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06
Qrious Quest
A whole shopping centre turned into a QR + AR game.
Built, not just designed
Things I’m building.
Isometry Studio
A product studio taking early-stage founders from idea to MVP: 20+ clients and £60k+ revenue in its first year.
Design Clan
A community for designers. 700+ joined our first 30-day challenge; 150+ stayed on.
Outside of Figma
I also create.
Content for tech events and fashion brands, a creator team, and rooms for designers to grow in.
Tech event content
Me in action · HOAQ · WimbartFashion content
Indigo Collective · pop-up day 1 recap
UGC & creator team
2.3M+ views · 43.8K likes on SideShiftSee my UGC portfolio ↗
